New Arrivals

Introducing the Bridal Collection Launch, where we present the moment dress designed for your most special day. Adorned with high-quality pearls, this off-the-shoulder dress is expertly crafted from our bespoke material, with each pearl delicately hand-stitched for a truly unique and luxurious piece. Elevate...

Bold, beautiful and completely commanding.The Goddess in green — a floor-length maxi silhouette in a rich, deep green that looks stunning against every skin tone. The dress for the occasion where you want to look effortlessly powerful.Length: Maxi — floor lengthLining: Fully linedFit: True...

A classic from our 1ERA collection. The tailored fabric gives this navy dress a classic and timeless feel. Designed with long sleeves and a back zipper, it's versatile enough to dress up or down for any occasion. You'll love how the delicate pleating adds...

Step out in Style with the Perfect Buttercup Dress Welcome spring blooms with the sweet floral print work courtesy of the buttercup Dress. Designed with mid length puff sleeves, button detail on the sleeves, and a-line silhouette, the buttercup encapsulates spring fashion. The Corset...

The Cassini in its most-loved colour.Soft, feminine, and completely impossible to walk past without a second look. The same beautifully fitted Cassini silhouette, in a warm blush pink that works on every skin tone. One of our all-time bestsellers.Length: Maxi — floor lengthLining: Fully...

Our bestselling Phi Phi with the sweetest heart trim.Effortless dressing at its best — an easy-to-wear layered frill dress with a charming heart trim. Incredibly flattering and versatile, it works from beach to brunch to evening without missing a beat.Fit: One size fits UK...

The Goddess Dress returns in a stunning new colourway, featuring a luminous pleated fabric that catches the light beautifully. Strategic cut-out sides and sheer sleeves create an elegant silhouette perfect for weddings and special occasions. A versatile piece that transitions effortlessly from ceremony to...

White done the right way.Fresh, crisp, and completely stunning — the Rosie White is our answer to the perfect white dress. A clean silhouette in a luxuriously weighted fabric that drapes beautifully and feels special from the moment you put it on.Length: MidiLining: Fully...

Bold print. Effortless presence.The Floral Legacy is the dress you reach for when you want to feel dressed up without trying too hard. A stunning floral print on a beautifully draped fabric base, with a silhouette that flatters and moves with you all day....

The Rose Water Dress The Rose Water Dress — and yes, she understood the assignment 🌹 Drenched in the dreamiest wash of rose-pink hues, this gown is pure romance in motion. Crafted from a lightweight, flowing fabric that moves like liquid with every step,...

The Cassini — Peony Floral The Cassini is the dress that started it all. Worn by over 24,000 women and back by overwhelming demand, she is the defining ALB London piece — and it's easy to see why. A plunging V-neckline commands attention while...

The Cassini — Santorini The Cassini is the dress that started it all. Worn by over 24,000 women and back by overwhelming demand, she is the defining ALB London piece — and it's easy to see why. A plunging V-neckline commands attention while delicate...

Handcrafted dress featuring continuous floral embroidery throughout, with intricate embroidered detailing on the bodice. High neckline provides elegant coverage, while a hidden zip closure at the back and side seam offers seamless styling. Adjustable waist ties allow you to cinch and define your silhouette....

Meet your new occasion obsession. This ultra-feminine maxi dress is crafted from layers of delicate broderie anglaise and intricate lace in the softest petal pink, creating a dreamy, tiered silhouette that moves beautifully with every step. Featuring adjustable spaghetti straps and a square neckline,...

The Cassini Ocean — Romanic drama in our deepest blue. 💙 Command the room in our signature statement wedding guest outfit. The Cassini Ocean features viral cascading ruffles and our iconic waist-sculpting ring detail, creating a silhouette that is pure cinematic movement. Designed by...

The Darling Polka Dot Dress Timeless, elegant and designed to turn heads, The Darling Polka Dot Dress is the perfect choice for every special occasion. Featuring a classic navy and ivory polka-dot print, this beautifully crafted maxi dress is designed with contrasting panels that...

Softly sculpted and endlessly romantic, the Vanilla Cream Maxi Dress is designed for moments you'll never forget. Cut from our buttery-soft fabrication in a warm vanilla cream hue, it skims the body before falling effortlessly into a graceful floor-length silhouette. The statement cascading ruffle...

  Tulip Embroidery Dress, Cut from crisp 100% cotton broderie anglaise, the sweetheart neckline and ruched, tie-front bodice draw the eye in while puff sleeves soften the shoulder. The fitted waist falls into a dramatic floor-sweeping skirt, finished with a delicate lace-up back detail for...

The ruffle you love, in our most romantic print.The iconic ALB tiered ruffle silhouette in a beautiful floral print — the same floor-length drama and movement with a soft, feminine print perfect for outdoor weddings and garden party season.Length: Maxi — floor lengthLining: Fully...